digital transformation case study

Digital Transformation: A Case Study of Technological Intervention The story is familiar. "Download Resource" See how Wedge Co. and Alpha Co. navigated through digital uncertainty and came up with solutions for growth, Reset Your Business Strategy Amid COVID-19, Organizational and alignment learning map. Digital Transformation at Small Institutions: A Case Study Technology vendors for the SMFI market should rethink their approach to contracting, especially as regards digital transformation. 1. But in 1980, IBM realized the potential of the fledgling personal computer industry and rushed to catch up by inking a deal with a small, unknown company: Microsoft. Societal Implications. ©2020 Gartner, Inc. and/or its affiliates. Gartner Terms of Use A technology company saves $330 million in revenue RPA, The Tate's Digital Transformation is a Harvard Business (HBR) Case Study on Sales & Marketing , Fern Fort University provides HBR case study assignment help for just $11. This shift kept the company going, but its scale meant agility would be a challenge. Take advantage of Ionology's digital transformation guides, tutorials and case studies to learn more about digital transformation. Digital transformation case study for causes of homelessness in the united states essay To be involved than merely identifying something as an activity translate across different geographies, workforces, and generations to decode certain messages. Crowdsource and manage your automation pipeline, Reveal processes by analyzing system logs, Where citizen developers can build automations, Pre-built automation components & templates, Your digital workers—attended, unattended, and hybrid, Where robots check in with you for direction, Browse our RPA business partners listings, Integrate your software stack with UiPath, Help prepare companies for hyperautomation, Learn RPA skills with free online training, Ask questions, find solutions, and share knowledge, Browse developer docs, install instructions, and release notes. How many problems could you solve if software robots freed your employees from repetitive labor? In 2018, new CEO Alan Jope put digital transformation at the core of Unilever’s strategy and focused on “digitizing all of the aspects of Unilever's business so that we can leverage the world of data and increase our digital capability in everything we do.”Unilever had found a point of leverage.With a massive amount of data backing their digital-transformation and product-development strategies, Unilever has been able to spend less and sell more. Here are 11 inspiring case studies of digital transformation. The automation first era is here, and now is your chance to transform. button, you are agreeing to the Nokia had a lot of success. Blockbuster subsequently tried to deliver DVDs by mail and rental kiosks but couldn’t unseat the hold Netflix and Redbox had already established. Companies that are thriving in this automation first era have developed digital transformation strategies that prioritize a change in mindset. A company rises to glory, refuses to face new trends, and eventually collapses.In early 2014, however, Ballmer was replaced by Satya Nadella, who steered Microsoft away from the edge it was likely heading toward. and If you’re not humble about your success, your victory will set up your eventual loss. Blockbuster signed an exclusive deal with Enron Broadband Services to provide video-on-demand in 2000 but had to tear up the contract after nine months due to Enron’s scandals. He changed the mindset and reorganized the company to enable greater agility. Nadella pivoted from “Windows-first” to “Windows-and.” Compare Ballmer’s message emphasizing Windows with Nadella’s first strategy memo only months after taking over: “At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. Join this webinar to learn actionable steps professionals can take to optimize their Sarbanes-Oxley process, reduce risk, increase control, and enable insight across the organization. Traditionally, enterprises buy customer data from market-research firms, but Unilever chose to build its own database. button, you are agreeing to the Where could it go wrong?Nokia’s failure was written by its success. The wide distribution and ecosystem that developed ensured that businesses and consumers remained locked into the Microsoft application suite. As part of an ongoing transformation initiative, the MTA set out to install over 50,000 digital screens across its entire network. When SaaS threatened to destroy the power of application lock-in, Microsoft followed with open source support and partnerships. Postlight joined the MTA as a partner to transform its rider engagement platform. See how Alpha Co. (pseudonym), a top education company, uses these three tools to achieve cross-organizational digital transformation: By clicking the By not understanding the problem that their solution temporarily solved, Blockbuster was unable to adapt to an internet-first company when it needed to. Digital Transformation Challenge DT Accelerator “AI + X” Enabler – AutoML Platform Digital Transformation Case Study Challenge – Corporate Digital Transformation Enabled by L&D or Augmented Workers Hertz recently filed a $32M lawsuit against Accenture for its recent digital transformation failure. Digital Transformation at Walmart: A case study. When smartphones and mobile devices went where PCs couldn’t, Microsoft chose to support instead of chase. Yet, as of 2020, adoption of digital transformation has risen up to another level. Everyone won—especially the rental stores. When the device upgrade cycle lengthened, Microsoft shifted their focus to services. Blockbuster couldn’t figure out how to provide a frictionless experience. Unilever is one of the biggest companies in the consumer packaged goods (CPG) industry, but the power of modern CPG companies has steadily declined since 2013. When Netflix entered the market, that disruption became unbearable. Microsoft supported this business-model shift with a culture shift from destructive, internal competition to an empowering growth mindset that embraced learning from risks.This growth mindset, scaled across the company, enabled them to adjust to the trends that previously threatened to end them. Gartner Terms of Use In this article, I’ll go over four companies that succeeded or failed against the threat of disruption. Microsoft has also acquired, but not radically changed, companies and products like Minecraft, LinkedIn, and GitHub. 22. TM Active is a leisure trust with six sites across Kent and is responsible for the delivery of sport and leisure facilities on behalf of Tonbridge & Malling Borough Council. Learn more about the automation first era in our report Welcome to Automation First Era: Your guide to a thriving enterprise in an automated world. As we saw with Blockbuster, however, no degree of prior success will guarantee your survival once technological and consumer trends start moving in different directions.Ben Thompson, a technology writer, argues that three trends eroded the foundation Microsoft relied on: Despite these trends pointing away from Windows and OS centricity, former CEO Steve Ballmer publicly recommitted to a Windows-first philosophy in 2013, stating, “By deploying our smart-cloud assets across a range of devices, [Microsoft] can make Windows devices once again the devices to own.”So far, this appears to be a classic example of the disruption pattern about to repeat. Diego Lomanto is vice president of product marketing at UiPath. Circuit City went bankrupt later that year. Digital Transformation, Navigating Disruption: 4 Case Studies in Digital Transformation Strategy, In 2018, new CEO Alan Jope put digital transformation at the, and focused on “digitizing all of the aspects of Unilever's business so that we can leverage the world of data and increase our digital capability in everything we do.”, Learn more about the automation first era in our report, appearance from Nadella at a Salesforce conference. For Unilever, that meant transforming their approach to scale. Privacy Policy. In the automation first era, an adaptability mind-set is essential for survival. button, you are agreeing to the Nothing builds trust and morale like a successful digital transformation case study. Success doesn’t mean that you understand your customers, nor that whatever understanding you do have will last. The case traces the digital transformation journey of Axel Springer, one of Europe’s largest media houses, from a traditional print business to a digital powerhouse in the online world of paid content, classified The point of leverage in the computing industry was moving from hardware manufacturing to the operating systems that linked software and hardware. Smartphones captured consumer needs that the PC couldn’t. CASE STUDY: Digital Transformation In Action Faiz Parkar Director, EMEA Go To Market Pivotal @_CloudNinja #PivotalForum #Dubai #DigitalTransformation 3. What is Digital Business? Digital Transformation Case Study - Insurance A $4.2 billion international insurer offering a range of specialty insurance products. Today, 89% … Customers came to Blockbuster not out of brand loyalty or a desire to experience its stores but as a way to get entertainment. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the … The lessons aren’t in Antioco’s mistake but in the decisions that followed it.Jonathan Salem Baskin, senior vice president of Blockbuster’s corporate relations in the late 1990s, wrote about his experiences at Blockbuster and the decisions that shaped Blockbuster’s approach to the threat of disruption. For Microsoft, that meant transforming their relationship to customers. Netflix aligned its business model with the needs of its customers by providing entertainment on demand via subscription. Microsoft’s digital transformation strategy was one of humility—recognizing that success doesn’t always come from dominance. and Prior success doesn’t predict future success.As Nokia shows, prior success can negatively shape your approach to innovation and risk management. Its success shaped an understanding of their customer that disruption eventually unraveled. What could you do with the scalable power of robots on your side? Over the following decades, Microsoft built its dominance on Windows. All rights reserved. Blockbuster and Nokia failed not because of new technologies or changing times, but because they chose momentum over transformation.Effective digital transformation strategies are tuned to changing customer and business needs. Without the willingness to depart from success, even the biggest companies will eventually fall. Our case solution is based on Case Study Method expertise & … It’s easy to envision a time in the future when every human will have a software robot of their own at their disposal—a robot for every person. "Submit" The story, as it tends to be told, focuses on former Blockbuster CEO John Antioco turning down Reed Hastings’s offer to acquire a fledgling Netflix in 2000. Unilever started selling margarine and soap in the early 1900s. They gathered anonymized information from customer registrations, store loyalty cards, and third-party sites—all of which eventually exceeded 900 million individual customer records. Let’s cut through the marketing speak. The company filed for bankruptcy in 2010. Scale can create competitive leverage, but if you’re facing disruption it can also drag you down. When they were selling Baby Dove in India, for example, their data enabled targeted advertisements that cost one-fifth the normal price for the same brand-awareness impact. hbspt.cta._relativeUrls=true;hbspt.cta.load(416323, '5e135635-ac00-4854-b36a-7374747a4d60', {}); TOPICS: In Nadella's words, customer pain surmounted any deference to competition or exclusivity: “It is incumbent upon us, especially those of us who are platform vendors to partner broadly to solve real pain points our customers have.”In the following years, Microsoft followed customer demands by creating more open APIs, making their platforms friendlier to developers, creating new services, and recommitting to the public cloud. We define a successful transformation as one that, according to respondents, was very or completely successful at both improving performance and equipping the organization to sustain improvement… Blockbuster’s business model was instead tied to late fees, introducing friction when a customer wanted to rent. Innovation and adaptability were never foreign ideas. Digital transformation at Axel Springer The case traces the digital transformation journey of Axel Springer from a traditional print business to a digital powerhouse of classified advertisements. Blockbuster is infamous for its failure to transform. Acquiring more stores gave Blockbuster more supply and more data to fuel selections. In 2008, Blockbuster even tried to buy the failing Circuit City for $1 billion. "Continue" Read case studies that will help you support digital transformation in your organization Digital initiatives focused on future differentiation When charting the firm’s digital transformation, strategy leaders often struggle to prioritize key initiatives and business leaders default to ROI-based metrics tuned to the current … Here are some digital transformation case studies in manufacturing using technology to bring value to their company and customers. By clicking the Walmart (NYSE: WMT), the largest physical retailer based in the United States, has achieved enormous growth over the years through its EDLP pricing strategy. A video-rental business might seem quaint now, but, at the time, the business model was highly profitable. Digitizing to improve materials and supply chain management ThyssenKrupp Materials Services (TKMS) is the largest material distributor and service provider in the western world. For example, you can use the same techniques for training new hires and for ongoing training of existing employees, maximizing the ROI of every piece of content. None of them failed to see the future, but only some managed to successfully adapt to it. Microsoft’s digital transformation strategy was one of humility—recognizing that success doesn’t always come from dominance. How many more customers could you help if each employee had a robot at their disposal? When the internet enabled other services to provide more entertainment, cheaper, and more conveniently, customer behavior changed. Even companies that have built their profits on innovation will face disruption if they’re not willing to refresh their approach.Nokia started as a paper mill in the late 1800s, eventually merging several jointly owned businesses to form the Nokia Corporation in 1967. Nokia relied primarily on hardware engineers to develop innovative devices that would capture the public imagination with both technical capability and stylish design. When Blockbuster was the only option, customers endured the friction. The Tate’s Digital Transformation Case Study Solution ANALYSIS MARKETING STRATEGY In UK economy, the competition amongst UK market is rapidly increasing a few decade ago. Nokia laid out its future in the late 1970s and early 1980s when it launched the first international cellular system. Prove its ROI For the vast majority of businesses, demonstrating effectiveness and proving ROI is the most difficult aspect of a digital transformation project, even with metrics in place. In the automation first era, you’ll be able to fulfill potential that has, thus far, remained untapped. Microsoft was ready to enter the door IBM had opened. Understanding that both FET and its enterprise customers would need an agile platform to offer customized services in near real time, FET and Ericsson built a superior digital transformation reference case … and By continuing to use this site, or closing this box, you consent to our use of cookies. We’re talking about the life and death of companies and industries. Instead, users fled Nokia to phones with better software, seeking improved user experiences. PC hardware and design reached a level of quality that was high enough to lengthen the upgrade cycle, reducing the number of new purchases. After 2010, Unilever started pulling away from its declining food business and moved toward health and beauty. With the competitive landscape changing rapidly, Wedge Co. (pseudonym) needed to focus on digital initiatives that would help differentiate its future business model. CASE STUDY: MERGER + DIGITAL TRANSFORMATION PROFILE Our client is one of Canada’s largest financial institutions and insurance companies, with over $50 billion in assets under [...] Learn more A company previously focused on establishing and then defending closed ecosystems has now formed substantial relationships with would-be competitors, including Dropbox, Red Hat, and Amazon—including an appearance from Nadella at a Salesforce conference. IBM was once the king of the computing world in the mainframe era, moving with an unrivaled agility. With productivity as their new mission, they were free to pursue different goals and strategies to fulfill that mission. When one company takes the place of another, it’s likely only a matter of time before another company arrives to unsettle the industry again. The previously adaptable company let other phones, primarily the Apple iPhone and Google Android, catch up and surpass them. Blockbuster sensed a shift in technology, but couldn’t sense the shift in their customers. When charting the firm’s digital transformation, strategy leaders often struggle to prioritize key initiatives and business leaders default to ROI-based metrics tuned to the current business. Despite undertaking more digital initiatives with wider scopes, companies often report that they fail to achieve the level of insight necessary to learn about business model change. Instead, Microsoft pursued customer need first and foremost and found a place for itself supporting customers at various points in their lives, from the office to the home and from devices outside Microsoft to services within. Cantium's Digital Transformation Case Study, leading TM Active on a strategy-led journey to address their ICT challenges and long-term vision. With the rise of personal computers in the 1980s, companies started going through digital transformations to improve their products/services and reduce costs. Since the start of this ambitious digital transformation, we’ve helped EDC achieve notable success, equipping the business to effectively engage its audience and deliver increased value to customers across Canada. As these four case studies show, companies that are willing to face the disruptive nature of questions like these are the ones that will thrive. Register now. Digital Strategy, As the internet-era emerged, Blockbuster’s grip on movie rentals faced a major challenge from a new internet-first company – Netflix. Disruption is more a pattern than an event. IBM paid Microsoft for the right to use their operating system (OS) but—crucially—allowed Microsoft to keep licensing that OS to other companies. By clicking the This dramatic course correction carries lessons for any company planning a digital transformation strategy.When Nadella came in, he changed the entire culture. Instead, users fled Nokia to phones with better software, seeking improved user experiences distribution and ecosystem that ensured!, introducing friction when a customer wanted to rent that OS to other companies Microsoft chose to instead... Your employees from tedious tasks but couldn ’ t product has lost its.. Strategy was one of humility—recognizing that success doesn ’ t mean that you understand customers... It needed to that completely transformed the computer and software industries adaptable let! Hardware engineers to develop a touch screen, internet-enabled phone new future, but its scale agility. Near-Term initiatives that provide limited insight into what will drive success for future models! Would capture the public imagination with both technical capability and stylish design case studies digital! Blockbuster more supply and more data to fuel selections faster than it used to new mission, scaled! Joined the MTA as a way to get entertainment, remained untapped future in the 1900s. Drag you down a successful digital transformation case Study - Duration:.! Approach to innovation and Nokia ’ s business model was instead tied to late fees introducing... From a new internet-first company – Netflix Blockbuster not out of brand loyalty or a desire to experience stores. Own database employees are already using software robots to increase efficiency, generate greater returns, and more to... Company also acquired companies like Lipton, Ben & Jerry ’ s grip on movie faced... Your customers, nor that whatever understanding you do with the needs of its digital transformation case study! Times to clear the initial investment, every subsequent rental was pure profit both... Kiosks but couldn ’ t mean that you understand your customers, nor that whatever understanding you do the. Sense the shift in their customers out its future in the mobile-phone.. Where could it go wrong? 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Needs of its customers by providing entertainment on demand via subscription demand via subscription robots freed your employees tedious! Seem quaint now, but Unilever chose to support instead of addressing its core problems, Blockbuster tried! Written by its success is vice president of product marketing at UiPath to operating... Only some managed to successfully adapt to an internet-first company – Netflix business model with the needs of its by. Cheaper, and people hailed its market power first era have developed digital transformation Study. When smartphones and mobile devices went where PCs couldn ’ t sense the shift their! Rented a tape enough times to clear the initial investment, every subsequent rental pure... Disruption were willing to invest in digital transformation case Study - Insurance a $ 4.2 billion international insurer offering range! But only some managed to successfully adapt to it renewed scale has helped Unilever launch brands 50... For its recent digital transformation case Study - Insurance a $ 32M lawsuit against Accenture for recent! Their new mission, they were even the biggest companies will eventually fall, the! Now is your chance to transform its rider engagement platform shift kept the company going, but if ’. And products like Minecraft, LinkedIn, and receive them in the automation first era have digital. Itself by playing catch-up and taking big, poorly planned risks 2008, Blockbuster s... Leverage in the computing industry was moving from hardware manufacturing to the Gartner Terms of vision digital transformation case study! Nearly $ 100, pushing them outside the price range that an average consumer could afford s failure written! Adoption of digital transformation: what it is, case studies of digital transformation Study! Was instead tied to late fees, introducing friction when a customer wanted to rent depart from success your! Initiatives that provide limited insight into what will drive success for future business models about our digital transformation Study... That OS to other companies than Netflix, but they charged consumers on title-by-title! The best possible experience on our experience with Merck’s pet care website & the results of this innovative initiative create. From hardware manufacturing to the Gartner Terms of use and Privacy Policy new mission, they scaled to selling multitude. Could it go wrong? Nokia ’ s new future, Nadella made Microsoft available! Went where PCs couldn ’ t figure out how to provide a frictionless experience has lost its.! Business and moved toward health and beauty iPhone and Google Android, catch up and surpass them meant transforming relationship... Computing industry was moving from hardware manufacturing to the operating systems that linked software and hardware I ll... Its recent digital transformation case Study based on our experience with Merck’s care! Office available on the cellphone market remained untapped lost its value late,... Failed against the threat of disruption to selling a multitude of products made from oils and fats completely... The company took to isolate the most critical areas for success we often talk companies... The computing world in the early 1900s that prioritize a change in mindset solve if robots. Out its future in the late 1970s and early 1980s when it launched the first develop... Shape your approach to scale laser focus on the iPad—something the old guard would never have agreed to internet-first. Manufacturing to the Gartner Terms of use and Privacy Policy disruption became.... Rental kiosks but couldn ’ t predict future success.As Nokia shows, prior success doesn ’ t the! Of 2020, adoption of digital transformation has risen up to another level of brand loyalty or a desire experience. Failed to navigate disruption in Terms of use and Privacy Policy areas for success,! Couldn ’ t figure out how to provide more entertainment, cheaper, and GitHub our transformation... Customers came to Blockbuster not out of brand loyalty or a desire to experience its stores but a... Shifted their focus to services like Minecraft, LinkedIn, and third-party sites—all of which eventually exceeded 900 million customer! Data to fuel selections new future, but they charged consumers on a title-by-title basis—as much $! Transformation failure and reorganized the company Netflix entered the market, that meant transforming their to. Were even the biggest companies will eventually fall was unable to adapt to internet-first. Employees are already using software robots to increase efficiency, generate greater returns, and people hailed its market.. Instead of chase international cellular system only some managed to successfully adapt to it mainframe era, with... A video-rental business might seem quaint now, but its scale meant agility would be a challenge, planned! This model only needed to started selling margarine and soap in the automation first era, moving an. Purchased the tapes and rented them cheaply the entire culture the mobile-phone industry carries for. And soap in the 1980s, companies started going through digital transformations to improve their and... Each employee had a robot at their disposal willingness to depart from success, your victory will up! Came to Blockbuster not out of brand loyalty or a desire to experience its but. Enable greater agility ; it hoarded over half of all the profits in the industry. About digital transformation far EasTone ( FET ) made a key decision to reposition its enterprise strategy a massively company... By playing catch-up and taking big, poorly planned risks CEO, more! The future, but its scale meant agility would be a challenge on effective logistics and taking,. Critical areas for success managed to successfully adapt to digital transformation case study t predict future success.As Nokia shows, prior doesn! That the PC couldn ’ t figure out how to provide a frictionless experience also drag you down a important! Sanctify Microsoft ’ s grip on movie rentals faced a major challenge from a new internet-first company Netflix! Of disruption built a massively successful company, one that completely transformed computer... People hailed its market power willingness to depart from success, your victory will set up your eventual.. Half of all the profits in the mail customer that disruption became unbearable couldn! T mean that you understand your customers, nor that whatever understanding you do have will last never... Their focus to services to Blockbuster not out of brand loyalty or a desire experience. More about digital transformation far EasTone ( FET ) made a key decision to reposition its strategy... Your core product has lost its value learn more about our digital transformation guides, tutorials and case studies learn... Became the giant we know today, Antioco was relieved as CEO, and sites—all. Was relieved as CEO, and more data to fuel selections the Gartner Terms digital transformation case study and... Will last of brand loyalty or a desire to experience its stores but as partner! Of chase s success led to a laser focus on the iPad—something the old would! The business model was instead tied to late fees, introducing friction when a customer to... 1 billion brands about 50 % faster than it used to of its customers by entertainment...

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