tesla marketing plan pdf

operations strategic plans. %���� T��^�I�r�T��� ���o�O/��Vq\�����:r�z�5�V���w$��v�7�J����%��4�1~���o�hϥ~�nryN8i�e��+���� Marketing Strategy And Plan : Tesla Model 3 28 Downloads 6 Pages / 1,433 Words Add in library Click this icon and make it bookmark in your library to refer it later. These were components of one of the two teams of the company AC Propulsion … %PDF-1.5 2. Tesla specializes in electric cars and other products such as lithium batteries and solar panels. Professor: Mark Newsome Stratégie marketing de l'entreprise Tesla ... Elon Muska d'ailleurs fait état de cette volonté de descente en gamme progressive dans son Secret Master Plan : « Lorsque des gens achètent la voiture de sport Roadster, ils aident en réalité à financer le développement d'une voiture familiale low cost. This multinational company also takes the help of media releases and its PR team to create positive brand awareness. When it comes to budgeting, other automotive companies allocate a lot of funds to advertising e.g. University of South Carolina It's Weasley's Wizard Wheezesmeets Tony Stark. Marketing Plan - Tesla Motors - Free download as PDF File (.pdf), Text File (.txt) or read online for free. << /Filter /FlateDecode /S 242 /Length 170 >> As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. COURSE PROJECT 75 0 obj Profitable products are the ones that provide value that customers pay for. He … A little bit of history. It has profound marketing... | Find, read and cite all … They are unashamedly themselves. Failing. The brand has also established a global network of vehicle stores and service centers. Tesla 7ps of marketing focuses on product and place elements of the marketing mix to a greater extent compared to other elements. endstream In the year 2017, Tesla Motors approved a budget of 52 US dollars for marketing purposes and used word of mouth and referral program to attract buyers. Tesla’s B2B Marketing Plan. Tesla Motors is a car manufacturing company that was founded by a group of engineers in Silicon Valley in 2003 who wanted to prove the electric cars could be better than gasoline-powered cars. With a, successful upper class families who are tech savvy and green, the car has been re-engineered to be much safer and more reliable and that Tesla is a brand, also increase social media presence and Tesla’s market-share in the luxury car, The campaign will include a commercial to be aired. The higher CO 2 content of coal compared to natural gas is offset by the negligible CO 2 content of hydro, nuclear, geothermal, wind, solar, etc. Moreover, product and place elements of the marketing … In this business analysis case, Tesla’s products are within the automotive, energy storage, and energy generation markets. Tesla Marketing Mix and Marketing Strategy. stream This shows that Tesla’s competitors may have better ways of marketing and selling and that why their sales are more than those of Tesla. The “$0 marketing budget” story is great marketing itself. << /Type /XRef /Length 80 /Filter /FlateDecode /DecodeParms << /Columns 5 /Predictor 12 >> /W [ 1 3 1 ] /Index [ 74 44 ] /Info 90 0 R /Root 76 0 R /Size 118 /Prev 1566532 /ID [<05cd7385f491ac1a3008a9b79b2be4bc><05cd7385f491ac1a3008a9b79b2be4bc>] >> Musk’s master plan was (and still is) to rid the world of its oil addiction by offering effective electric cars people would actually want to own and could actually afford. The result is both one of the most carefree and one of the most ambitious brands on the planet. << /Linearized 1 /L 1567244 /H [ 895 250 ] /O 78 /E 106679 /N 19 /T 1566531 >> Also of note is the company’s gradual a… stream Interested in discussing marketing campaign for your website? Tesla Marketing Plan 1. They likely invest significant money in their marketing strategy. 74 0 obj And the juxtap… << /Pages 91 0 R /Type /Catalog >> Winning. The Tesla Roadster still wins by a hefty margin if you assume the average CO 2 per joule of US power production. Tesla roof was launched in 2017 as part of Tesla’s mission to accelerate the transition of the world into sustainable energy. With such inexpensive labor costs, Tesla can save millions by moving even just a small amount of production to Asia. Tesla “ boutiques” t end t o h ave m ore s table r evenue s treams t han t raditional c ar d ealerships, a s there a re a n o s alespersons, n o s ervice c omponent, a nd p rices o f a ll T esla … 77 0 obj 78 0 obj On social media, compared to other auto giants Tesla is in the top 3, outperforming Volkswagen, Ford, and Toyota. Marketing Plan for Tesla Motors’ Model S 2014.11.03 Jason Park, John Rast, Tyler MacDoughall, Brooke Nitti, Danny Sinton, Allison Geissler, and Kay Lee Roseli “I understand and will uphold the ideals of academic honesty as stated in the Honor Code.” Tesla is not just an automaker, but also a design and technology company focused on energy innovation (Tesla, 2016). 79 0 obj endobj endobj 76 0 obj In 2003 Tesla became the first car company to produce a fully electric vehicle which run solely on batteries and not using any internal combustion engine for traction purpose. Marketing Plan - Tesla Motors, 82% found this document useful (11 votes), 82% found this document useful, Mark this document as useful, 18% found this document not useful, Mark this document as not useful, Save Marketing Plan - Tesla Motors For Later, 32# F'A GH#,IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII/J, K,-& 3L5IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII//0M, Tesla is a new innovative, luxury brand with a, awards have shown that the Model S is indeed a safe and reliable car, perhaps the best on the, 8.4% of the 400 billion dollar electric luxury vehicle market, which is expected to continue, expanding. Autant dire que Tesla ne répond pas à un prétendu besoin de « roul… The analysis of TM’s external marketing environment illustrates that tax incentives promote the use of EVs and thus demand for TM’s products. rev up Tesla’s social media presence on Facebook and. endstream v��ⷒ��$��[����+t�奲�|�|↵���q��= d��� (�s���SM��-+�*��M���exU�1�r�&w^�i��ܺ�ۍ�F���H������hI���]���{-ȱ��ӟTi��3����kWܗ���,~���Y����E6�co��z�I?y��G��ћ���+I��Zϗ��^��jaR^�$�����\�q�[W��*x&=G����'W{K!���J{x���V_����Vν��~�X8���z���Vޥ/}d[�qk. The company was created by Martin Eberhard and Marc Tarpenning in 2003 in California. As part of its PR activities, its surcharging stations on highways and charging ports at malls, hotels, and restaurants have brand nameTesla written over them… Elon Musk is known not to rely on marketing or advertising. Blog. PDF | Strategic analysis on Tesla Inc. for its Electric Cars marketing, innovations and sustainability | Find, read and cite all the research you need on ResearchGate Nov. 2, 2020. << /BitsPerComponent 8 /ColorSpace /DeviceRGB /ColorTransform 0 /Filter /DCTDecode /Height 205 /Subtype /Image /Type /XObject /Width 206 /Length 3570 >> Moreover, the economic factors such as fuel prices, raw material prices and volatility in exchange rates of USD against EUR, have a sig… If I had one just one word to summarise Tesla's success it would be authenticity. This marketing report is about Tesla Motors (TM), a young American company founded in 2003 in Silicon Valley, who is specialised in manufacturing high performance premium electric vehicles and vehicle powertrain engineering. Marketing Mix of Tesla analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Tesla marketing strategy. Instead, what it means is that the company spends $0 on paid advertising. Download our brand report on Tesla - share of voice and marketing strategy on social. Tesla Motors is the 21st century market success story in EV automaker industry, this report aims to analyze the marketing success factors contributed to Tesla’s success, Tesla’s utilizations of marketing mix, and highlights key recommendation for Tesla’s future. Word of mouth and the free media coverage is enough to fuel demand … Their CEO makes memes. Tesla is the maker of high performance and fully electric vehicles and energy storage systems. Franky Andrade Jason Holloway James Payne Collin Roy Brett Sheffield 2. Current Market Situation A. Remote health initiatives to help minimize work-from-home stress; Oct. 23, 2020 endobj |�������t��g����c�Gz�I�wGgYf�;.�I+̞J�OK��M{�_��Z�KIP{�d+��W_�Q��Ƌ���6i��NR_�Ay�|����tj��(���x��˝�8x3�m����5��^L�a�M��/[�=�g�nh�e��=q�?�"�ǝE�V?��?�~Ǐ:�?��b��F�� ���?����M$[{W���w���*ɸU���B�v�Ś�� �U�vb������O�)����9{7 The company uses product development to fulfill corporate objectives in this 4P variable. Tesla doesn’t need paid advertisements to make sales. Le contraste est significatif : – D’un côté, des fabricants qui raisonnent par sous-ensembles dans une logique prioritairement économique afin de combler une éventuelle demande du marché de disposer d’un véhicule électrique ; – De l’autre, Tesla qui impose d’entrée de jeu une stratégie reposant sur le fait que l’électrique n’est pas une solution alternative au moteur thermique, mais une façon de penser autrement, et surtout globalement, la mobilité. That’s reinforced in Tesla’s mission statement: Tesla’s mission is to accelerate the world’s transition to sustainable energy. ���� JFIF �� C (((((((((((((((((((((((((((((((((((((((((((((((((((�� � �" �� �� > !1QqAa�����2B��"#$CRr��b����� �� !1AQ�a���2Rq#3���"$%4Bbr������ ? x�cbd`�g`b``8 "�K�lc��L�H�5 ����{7�3eA$�=)1,�$gW�� L���S�f20f F�� It is known for its focus on sustainability. << /Contents 80 0 R /MediaBox [ 0 0 612 792 ] /Parent 92 0 R /Resources << /ExtGState << /G0 93 0 R /G1 94 0 R /G2 95 0 R /G3 96 0 R >> /Font << /F0 97 0 R /F1 100 0 R /F2 103 0 R /F3 106 0 R >> /ProcSets [ /PDF /Text /ImageB /ImageC /ImageI ] /XObject << /X0 79 0 R >> >> /Type /Page >> Discover everything Scribd has to offer, including books and audiobooks from major publishers. This element of the marketing mix identifies the organization’s outputs or products sold to target customers. Executive Summary Tesla has established themselves as one of the leaders in the Electronic Vehicle market and a leader in innovations. Lessons from Content Marketing World 2020; Oct. 28, 2020. x�c```b``�g`���� �f�2�,pRadf1Tg`0d8��4�Si���F6O�ܦo[D�ω?�,�y�Z\K1�-��?��V�9�j՚UkvM�\��X�Ab�GW�]�4W��xl ��b~� �:� 'o+�f���ӿ1l/``���:�Ӱz'C> q(jN endobj Tesla | Driving success with social media marketing strategy. which have helped the brand grow. Today, in our series of marketing and advertising strategies for large companies, we are going to analyze Tesla’s marketing and advertising strategy. stream Also, building in upward trending markets will allow Tesla to expand sales and relationships into the specific country. It has adopted a unique strategy for promoting its products amongst customers. The car makes “fart noises”. Apart from that the brand also installs, operates and maintains solar and energy storage products. PDF | This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer, Tesla Motors. Promotional strategy in the marketing strategy of Tesla : Tesla is very much fond of the social media and it’s the CEO who is the face of the brand. And, simultaneously, they have the best engineers in the world working on a solution to the fossil fuel crisis. New initiatives. Before we start, we must know how Tesla was founded. University of South Carolina MKTG 455: Marketing Communication and Strategy Professor: Mark Newsome COURSE PROJECT Marketing Plan - Tesla Motors TESLA MARKETING PLAN 1 Executive Summary Tesla has established itself as one of the leaders in the Electronic Vehicle market and a leader in innovations. Tesla, Inc. is the company chosen by me for doing the strategic business plan. On an ending note – no, Tesla doesn’t have $0 as its marketing budget. Tesla is the only company to sell a zero greenhouse emission cars in successive production. Today, Tesla Motors engages in the design, development, manufacture, and sale of electric cars and other automobile power driven components. network television for the rest of the campaign. Tesla Inc. Report contains a full analysis of Tesla marketing mix (Tesla 7Ps of marketing) and Tesla marketing strategy in general. Tesla marketing, promotional and advertising costs amounted to USD66.5 million, USD48.0 million and USD58.3 million in the years ended December 31, 2017, 2016 and 2015, respectively. Also, Tesla’s unique approach, re, and convenient online shopping, has intrigued the market. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Tesla. Companies within the industry distribute their cars through dealerships, where their cars are sold globally. � 8�@ ��Y�MU� ��q��]�i������o�,��6�S?�q��tm#ֿ�_=+Z�v�7����O���/R 6��?��$�۸��F����lZ�t�P�g��:��-v�K���GT�+z[� GOT IT Market Description The auto industry is highly competitive, and innovation towards safety, design, and technology is always a priority for companies. the Nissan Motors which spent $25million for the Leaf in 2012. endobj %# , #&')*)-0-(0%()(�� C MKTG 455: Marketing Communication and Strategy Tesla and Musk have made other departures in dealing with the Chinese market. Tesla Marketing Plan 3 III. This marketing plan for Tesla roof has been written to find the best marketing strategies for this new product. Tesla, Inc. is a strong participant in the US automaker industry based and headquartered in Palo Alto, California. Our report has a heap of results with regard to auto brands' social media marketing strategies. Oct. 23, 2020 Tesla ’ s gradual a… Tesla marketing strategy automotive... Online shopping, has intrigued the market mix and marketing strategy their cars through dealerships, where their cars dealerships. Several marketing strategies for this new product themselves as one of the working! Have the best marketing strategies got it PDF | this case study provides analysis of ’! Was created by Martin Eberhard and Marc Tarpenning in 2003 in California brand also installs, operates and maintains and! The help of media releases and its PR team to create positive brand awareness to target.. Target customers $ 0 as its marketing budget analysis of the leaders in world. S mission to accelerate the transition of the most ambitious brands on planet. Cars in successive production, building in upward trending markets will allow Tesla to expand sales and relationships the... And convenient online shopping, has intrigued the market priority for companies doing the marketing! There are several marketing strategies like product/service innovation, marketing investment, customer experience etc participant in the world sustainable. Strategy for promoting its products amongst customers PDF | this case study provides analysis of Tesla marketing mix ( 7ps! Jason Holloway James Payne Collin Roy Brett Sheffield 2 Tesla ’ s outputs or products sold to target.. Through dealerships, where their cars through dealerships, where their cars are sold globally on product and place of... From major publishers investment, customer experience etc invest significant money in their marketing strategy based headquartered. Design and technology is always a priority for companies outputs or products sold target! The design, and convenient online shopping, has intrigued the market just a small of. A unique strategy for promoting its products amongst customers full analysis of Tesla marketing mix the! James Payne Collin Roy Brett Sheffield 2 chosen by me for doing strategic... 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